![]() Data was analysed through SPSS and NVIVO software. Data was collected using an explanatory mixed methods design, via a combination of online surveys (n = 207) and focus groups. The aim of this project is therefore to explore the knowledge and perceptions of young fashion consumers in the Maltese Islands. To date, little is known about fashion purchasing preferences in Malta. ![]() ![]() While these are especially prevalent in 'fast fashion' production, the 'slow fashion' countermovement aims to encourage more sustainable fashion purchasing behaviours. ![]() The fashion industry is known to have various detrimental environmental and social impacts. ![]()
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February 2023
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